NEWMANS OWN

Nell Newman loves chocolate and can't go too long without dreaming up a new use for it. This time it's Newman-O's, a delicious addition to Newman's Own Organics' cookie line. "Dad's name has been in lights - and now it's on our cookies, too." states Nell. The cream filled chocolate delight is easily recognized by the distinctive package featuring "Pa" and Nell Newman in American Gothic dress and its accompanying courtly sentiments:

Ode to Newman-O's
You might, m'lady tweak my nose.
You could, m'lord step on my toes.
But Heaven help those poor bozos,
who try to filch my Newman-O's

"We've been listening to our consumers," says Nell, "They requested a smaller size that is more economical and suitable for the single person, small family, or those counting calories who find the larger packages too tempting. The new peanut butter crème was one we thought kids and adults would both enjoy. We certainly do!"